Tips for Nonprofit Organizations During the Pandemic

As the global pandemic changes day-to-day, we are sharing some ideas and tips for churches. Please review and check back from time to time.

November 2020 - As the year draws to a close we are recommending two things for nonprofits to consider:
  • You can never over thank your donors. Continue to thank donors through letters, emails and social media. Organizations are always grateful for their donors, but this is a challenging year and those who contribute should be properly acknowledged and appreciated.
  • Over communicate budget plans. Whether your nonprofit is maintaining its budget for 2021 or decreasing it due to financial challenges, share this information with donors. Highlight key areas that are being adjusted and let people know that the organization's leadership is working hard to continue the important work you do.
September 2020 - We are inviting nonprofits to use Mark Davy & Associates, a consulting firm with 30 years of nonprofit fundraising experience, as a resource. Our clients are adjusting their strategies due to current uncertainties, while continuing to make progress towards achieving goals. We are offering complimentary phone and videoconference meetings to discuss your options. 
July 2020 - In times like these, it is often important to know what others are doing. Nonprofit organizations are getting past the panic and now adjusting strategies. If you are at a standstill, this may be encouraging news. Below is a brief description of three examples of how organizations can continue moving forward with their vision:
Example A – If you are planning on building new or expanding your facilities, you can begin getting vendors in place right now (i.e. architects, fundraisers and construction companies) and developing your message to communicate with donors. Continuing to work on the project will ensure readiness when the time is right to move forward with a capital campaign.
Example B – If you have initiatives that are urgent, such as building renovations or debt, then you may not be able to "wait until things get better”. Donors will help if you present a clear, urgent vision to move forward with a major fundraising effort. 
May 2020 - These are busy, unprecedented times as nonprofit leaders grapple with normal day-to-day issues, while simultaneously adapting to the challenges of changing realities. Below are some general suggestions we are recommending to our current clients regarding annual giving.
Thank Donors 
As most are concerned and stressed about the current situation, genuine and heartfelt thank you’s to donors can go a long way. Reach out through phone calls, letters, e-mail, social media, and other ways to thank donors for giving. Share how much you value their commitment and are excited to see them at in-person events when those begin again.

Never Answer for Your Donors
It can be difficult to ask for gifts during a time of uncertainty, but an old rule in fundraising states “never answer for your donors”. Many may still have the ability and willingness to continue or even increase their giving. Thank all for their past gifts, acknowledge the current situation and ask donors to continue giving as they regularly would. If you communicate in this way, most will understand and appreciate the sincerity.

Give Donors Options
Nonprofit organizations are now providing their donors more options to give. Remind potential donors to sign-up for automatic electronic giving or contributing online, if available. 
April 2020 - Many nonprofits are working tirelessly to continue the connection they have with their donors and the community. Below are some items to keep in mind:
  • A clear mission statement or vision for the future is critical - What does the future look like beyond the pandemic and what can your nonprofit do to engage donors in planning for that time? Receiving feedback regarding future plans increases individuals’ engagement when some may feel disconnected.
  • Enlisting and maintaining strong leadership is important to the nonprofit's future well-being - Introduce your leaders to donors through various communication vehicles and share what they are working on right now to ensure a strong future.
  • Transparency regarding financials is always key to building donor confidence - If your nonprofit is struggling financially, let donors know and share how they can help. Make sure to celebrate if your organization is doing well financially. It speaks to the enthusiasm and passion that donors have to continue their financial support.
  • Communication should include the preceding information often and in as many different ways as possible - Now is a great time to work on signing donors up for automatic online giving and connecting to your social media. This will have a great benefit now and into the future.  

Do you want to hear what other nonprofit organizations are doing?

We are now offering complimentary support to nonprofit leaders during this tumultuous time through videoconference and phone. Contact us today to learn how our clients are handling the pandemic and continuing their fundraising success.