Top Nonprofit Capital Campaigns Questions

When is a nonprofit organization ready for a capital campaign?

A nonprofit organization may be ready for a capital campaign when it has a clearly articulated mission/vision, strong leadership, efficient operations and a donor base that wants to do more. Readiness includes board support, confidence in the mission, and a demonstrated base of donor engagement. A feasibility study is often the most effective way to assess whether the timing is right and whether sufficient support exists to move forward responsibly.

A pre-campaign feasibility study is often the best way to assess readiness and determine whether the timing is appropriate.

What is a nonprofit capital campaign feasibility study and why is it important?

A nonprofit capital campaign feasibility study is a structured process that gathers confidential feedback from board members, donors, and key stakeholders to assess readiness, fundraising potential, and support for a proposed initiative. The study helps leadership understand donor capacity, identify opportunities or concerns, and establish a realistic fundraising goal before committing to a capital campaign.

How long does a nonprofit capital campaign take?

While every organization is unique, most capital campaigns follow a timeline that includes planning, a quiet or leadership phase, and a broader community phase. From preparation through completion, many campaigns span several months or years, with a multi-year pledge period.

A thoughtful timeline allows time for thoughtful discernment, communication, and relationship-centered engagement.

How much can a nonprofit realistically raise?

The amount a nonprofit can raise depends on factors such as donor base, giving history, board involvement, and the clarity of the organization’s vision. Rather than relying on estimates or comparisons, a feasibility study provides data-driven insight based on actual donor feedback and capacity, helping leadership establish a realistic and responsible fundraising range.

Who should lead a nonprofit capital campaign?

The board plays a critical leadership role in a nonprofit capital campaign by helping set direction, demonstrating commitment, and supporting donor engagement. Board members are often asked to make leadership gifts, assist with outreach, and serve as visible champions for the campaign. Strong board participation builds credibility and confidence throughout the fundraising effort.

How does a capital campaign affect a nonprofit’s annual fund?

Although it may seem counterintuitive, a successfully conducted capital campaign, will often increase gifts to the annual fund. The reason is that capital campaigns effectively engage donors through increased community and engagement opportunities. A well-planned capital campaign is designed to complement, not replace, annual giving. 

What role does communication play in a capital campaign?

Clear, consistent communication is central to a successful campaign. Organizations need to understand the vision, the purpose of the project(s), and how their participation makes a difference.

Effective communication builds trust, encourages participation, and helps maintain momentum throughout the campaign.

Should a nonprofit hire a capital campaign consultant?

Many nonprofits choose to work with a consultant to bring structure, experience, and an outside perspective to the process. A consultant provides guidance, tools, and support while allowing nonprofit leaders to focus on regular programming and relationship building.

What are the phases of a nonprofit capital campaign?

Most nonprofit capital campaigns follow a series of intentional phases that help build clarity, trust, and participation across the organization and with the donor base. These phases typically include planning and preparation, a pre-campaign feasibility study, a leadership or quiet phase, a broader community phase, and a follow-up period focused on pledge fulfillment. While the details may vary from organization to organization, this phased approach allows leaders to listen carefully, communicate clearly, and guide the organization through a thoughtful and well-organized capital campaign.

What staffing or internal resources does a nonprofit need for a capital campaign?

Nonprofits often wonder whether they have enough internal capacity to manage a capital campaign. While staff involvement is important, campaigns are most successful when responsibilities are clearly defined and supported by experienced guidance. Consultants can help structure the process, equip volunteers, and reduce the burden on staff while maintaining organizational focus.